The Problem We Wanted to Solve

The Problem We Wanted to Solve

November 23, 2025

Most “modesty solutions” in womenswear fall into one of these categories:

  • padding that looks bulky
  • bras that leave marks or dig in
  • stick-ons that don’t last in heat
  • random extra layers that make you sweat
  • low-quality pads that move around

We heard this repeatedly in our research - women just want something that feels natural.

A solution that gives freedom, not more work.

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